Introduction

The Introduction to Digital marketing (also called on-   line marketing, web marketing or internet marketing) module permits you to harness the ability of digital marketing as a core driver of the marketing strategy for your organisation. you’ll perceive the inspiration principles of digital marketing and be ready to distinguish, however it differs from traditional marketing.

How is digital marketing different from traditional marketing?

The traditional manner of marketing involved businesses to advertise their products and services on print media, radio, television advertisements, business cards, bill boards and in many other similar ways where Internet or social media websites were not considered for advertising. Traditional marketing policies had limited customer reach and scope of driving  potential customers buying behavior.

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